Public awareness of neuroscience is vitally important, especially its great potential for understanding the brain and nervous system, and for treating brain disorders. The society fulfills its obligation to inform the public and to insure continued support for neuroscience research through Annual Meeting press conferences and news releases on popular topics.

This year Dr. Sugaya's abstract titled " Inner ear hair cell regeneration from human neural stem cells through Math1 transfection" was one of about 600 chosen from a pool of over 16,000 submissions, to be included in the Annual Meeting Press Book. Hundreds of members of national and international media recieve the press book and cover the work they find intriguing.